Topic 11: Human Centered Design

Human centered design is a creative approach to problem solving. It is commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process.

The Transport Digital Accelerator follows a four phase approach:

Prioritise - In this phase you scope the problem and work with business collaboratively to set up the project for success.

Understand - In this phase, you conduct exploratory research to gain a clear understanding of the problem from a business, market and customer perspective.

Ideate/Prototype/Solutions - In this phase you ideate around the defined problem to produce a prototype. The business and customer then provide feedback which is incorporated into the final solution.

Scale - In this phase you work with business collaboratively to transition the project into implementation and delivery.

Human centered design is a creative approach to problem solving. It is commonly used in design and management frameworks that develops solutions to problems by involving the human perspective in all steps of the problem-solving process.

The Transport Digital Accelerator follows a four phase approach:

Prioritise - In this phase you scope the problem and work with business collaboratively to set up the project for success.

Understand - In this phase, you conduct exploratory research to gain a clear understanding of the problem from a business, market and customer perspective.

Ideate/Prototype/Solutions - In this phase you ideate around the defined problem to produce a prototype. The business and customer then provide feedback which is incorporated into the final solution.

Scale - In this phase you work with business collaboratively to transition the project into implementation and delivery.

  • IDEO - Human Centered Design Toolkit

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    IDEO is a global design company. They create positive impact through design.

    • Download their 'Human-Centered Design Toolkit' through this link
  • Brainstorming

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    How to effectively generate ideas with your team

  • TfNSW Digital Accelerator Website

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    Where to go to find more information in relation to the TfNSW Digital Accelerator and access to their 'Transport Toolkit'

  • Customer Interviews

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    The Rules:

    - No pitching

    - No 'ice cream' questions

    - Pull, don't push

    - 'N of 1' is not proof

    - Past behaviour = future behaviour

    - Ideal self vs actual self

    - Stories are better than statements

Page published: 06 November 2019, 11:22