The structure
The following structure is effective for communicating the Transport Narrative.
It helps to overcome barriers and build credibility by:
- Stating that transport is a priority for us, because it's a priority for the people of NSW
- Acknowledging the mistakes of the past in a quick and non political way
- Emphasising that we have a plan to address the current situation and make transport faster, safer and easier
- Reminding briefly of projects delivered to prove that we've delivered for them (e.g. Pacific and Princes highways, Opal cards)
- Providing the facts and benefits of the projects we have coming relatively soon
- Directing where to go for more information.
Tell your story
- There are no stories to display. Why don't you share one?
Page last updated: 05 Dec 2019, 12:11 PM