Using proof points

If we make a point, we must support it with proof. Proof points are examples that provide solid evidence.

To make your story really effective, you need to tailor it to your audience by building in more detail and proof points about what we are delivering (section 4 & 5 in the structure).

Visit Future Transport or Tomorrow's Sydney for more detail on what we're delivering and use this guide on building your own proof points.

Best-practice tips for proof points

  • RELEVANT: People need to know what is being delivered, why, what it will do for them and how it fits within the plan
  • BALANCED: Make sure they contain a balance of facts e.g. ‘four-lane underground tunnels’ and benefits e.g. ‘will bypass over 70 sets of traffic lights’
  • TIMELY: Use projects that are already underway and contain a completion date
  • CLEAR: Use plain English and do not use jargon or acronyms
  • CONCISE: Wrap relevant content together by modes or benefits.

With audiences in regional NSW, you need to use more proof points to build credibility. They also react positively to general examples being delivered in other areas e.g. on demand transport.

If we make a point, we must support it with proof. Proof points are examples that provide solid evidence.

To make your story really effective, you need to tailor it to your audience by building in more detail and proof points about what we are delivering (section 4 & 5 in the structure).

Visit Future Transport or Tomorrow's Sydney for more detail on what we're delivering and use this guide on building your own proof points.

Best-practice tips for proof points

  • RELEVANT: People need to know what is being delivered, why, what it will do for them and how it fits within the plan
  • BALANCED: Make sure they contain a balance of facts e.g. ‘four-lane underground tunnels’ and benefits e.g. ‘will bypass over 70 sets of traffic lights’
  • TIMELY: Use projects that are already underway and contain a completion date
  • CLEAR: Use plain English and do not use jargon or acronyms
  • CONCISE: Wrap relevant content together by modes or benefits.

With audiences in regional NSW, you need to use more proof points to build credibility. They also react positively to general examples being delivered in other areas e.g. on demand transport.

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Page last updated: 03 February 2020, 17:08