Our core content themes for the cluster

Transport has agreed that we will focus all our communications within five core content themes:

  • Technology – we're using the latest technology to personalise transport
  • Safety – we're making it safer for you and your family
  • Infrastructure Build – we're transforming transport now but we're also building for the future
  • Customer and Services – it's all about the customer and making it faster, easier and safer for you
  • Rural and Regional – faster, easier and safer no matter where you live

By focusing on a content theme and telling a consistent story, the NSW public will develop an understanding of how we are making progress in these areas.


How to use the content themes

Even if you don’t use the Transport Narrative, all your communications should be aligned to our five core content themes for consistency and reporting.

When you are developing communications, pick the relevant content theme (or two) and use the Transport Narrative structure to get your message across. Find examples or proof points to demonstrate what we have already delivered within that content theme and also what we will deliver in the future.

Transport has agreed that we will focus all our communications within five core content themes:

  • Technology – we're using the latest technology to personalise transport
  • Safety – we're making it safer for you and your family
  • Infrastructure Build – we're transforming transport now but we're also building for the future
  • Customer and Services – it's all about the customer and making it faster, easier and safer for you
  • Rural and Regional – faster, easier and safer no matter where you live

By focusing on a content theme and telling a consistent story, the NSW public will develop an understanding of how we are making progress in these areas.


How to use the content themes

Even if you don’t use the Transport Narrative, all your communications should be aligned to our five core content themes for consistency and reporting.

When you are developing communications, pick the relevant content theme (or two) and use the Transport Narrative structure to get your message across. Find examples or proof points to demonstrate what we have already delivered within that content theme and also what we will deliver in the future.

Page last updated: 30 November 2018, 09:15